A Convergent TV Platform Built For Agencies

Ansira buys local market CTV for 500+ brand partners across every major DMA. Here's what going direct does to the CPM versus programmatic.

Ansira already runs award-winning CTV campaigns -- Auto-Owners Insurance won a Digiday award for Best Connected/Streaming TV. The buy is proven. What changes with Tatari is the CPM: local market CTV through a programmatic stack runs $25-30 for Hulu and Peacock. Tatari buys direct at $10-13. Same DMA targeting, same inventory, same local reach -- at direct publisher rates.

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Curious about the CTV rates shown here? Check out Upstream

Why we sent this

→ Auto-Owners Insurance proves CTV works for Ansira's insurance and financial services clients. The creative and measurement model is there. The next question is CPMs. Local market CTV through a programmatic stack runs $25-30 for Hulu and Peacock. Tatari buys those same publishers direct at $10-13 -- same DMA targeting capability, same inventory, lower cost.
→ Most agencies buying CTV for travel clients route through a programmatic DSP -- The Trade Desk, DV360 -- which adds an SSP layer before the impression clears at Hulu or Peacock. That's the markup. Tatari holds direct relationships with those publishers and skips the SSP entirely. The CPM difference goes back into working media.
→ Ansira's franchise, insurance, and automotive clients all have measurable digital conversion funnels. Tatari connects every linear and CTV airing to those outcomes -- site visits, lead submissions, purchases -- the morning after each spot airs by local market.

What Makes Tatari Different?

$10-13 CPM direct versus $25-30 programmatic. Same inventory. More reach. Attribution included.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

More impressions. Same budget.

Every CTV airing reports next-morning conversion data -- site visits, purchases, lead submissions -- by network, daypart, DMA, and creative. For Ansira's performance clients, that's the attribution layer that makes TV accountable the same way digital already is.

$10-13 CPM. Not $25-30.

Tatari holds direct publisher relationships with Hulu, Peacock, HBO, and every major linear network. For Ansira's brand partners in insurance, automotive, and franchise, direct publisher relationships mean guaranteed placement in verified environments. No exchange adjacency risk. The inventory Ansira already plans, at publisher cost.

Our Platform and Services

Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Linear and CTV planned, bought, and attributed in one platform across Ansira's full brand partner portfolio. One workflow -- not separate buying operations per DMA per brand. Direct CPMs, unified attribution, one report.

See our media buying tools for TV

Measurement

Every airing reports next morning: network, daypart, DMA, and the downstream outcome -- site visits, lead submissions, purchases. Emily's team walks into every brand partner review with local market TV attribution data, not reach and frequency estimates.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Agency Spotlight

How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC

Read the full case study

Client retention

Measurement that sticks

DAC cut their CTV CPMs moving off programmatic onto Tatari's direct platform. The same budgets delivered more reach. For Ansira, that math runs across every brand partner running hyper-local CTV through programmatic today.

New revenue

A full TV service line

When Emily runs the CPM comparison for an Auto-Owners or franchise client -- programmatic rate with DMA targeting versus Tatari's direct local market rate -- that conversation is won before the campaign launches. Lower CPMs from the same approved co-op budget is hard to argue with.

Premium access

Inventory beyond programmatic

One MSA covers the full Ansira brand partner portfolio at direct publisher rates. The CPM savings compound across every client running CTV. That's the conversation worth having at the agency level.

Next step for Emily

See the direct vs what Auto-Owners Insurance looks like at direct local market CPMs versus programmatic with DMA targeting on top.

Tatari will run the local market CPM comparison for Auto-Owners Insurance -- programmatic rate with geo-targeting versus Tatari's direct rate on the same DMA inventory, side by side.

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